our approach
LIGANOVA strives to create global Point of Sale campaigns that embrace a sustainable future – changing the environmental impact of retail marketing for good.
We create transparency for Point of Sale campaigns through a scores-based approach. In quantifying the environmental impact of various options, we can make more sustainable decisions in all phases of the value cycle, resulting in an optimized carbon footprint.
Along the way, we’re supported by strong partners, such as Germany’s acclaimed Fresenius University, which advises on all things innovation & design. Other partners range from waste management and recycling specialists to carbon footprint calculators and certified sustainability auditors.
Dedicated Partner:
the green campaign cycle
DESIGN
PRODUCTION
ROLLOUT
END OF LIFE
DESIGN
PRODUCTION
END OF LIFE
ROLLOUT
scoring
We measure, gain insights & optimize.
relevance in retail
The new consumer demands more and more sustainable products. We believe this will not stop at the product, rather implies that all touchpoints, especially the Point of Sale, align into a cohesive green direction.
Torsten Dietz
Director, Global Point of Sale Campaigns
40% of consumers worldwide select brands based on how well they align with their personal beliefs.* In view of climate change and society promoting a more sustainable mindset, brands need to take action now and change retail for good.
Maik Raute
CEO LIGANOVA Production USA Inc.
* Source: IBM, Research Insights, 2020
solutions
Measurement & Optimization
Lighting technology
Last Mile
newsroom
LIGANEWS
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