Business Cases

Measurement & Optimization

Our hearts beat green

To measure and optimize the carbon footprint of a global leading sportswear brand,  our Eco Retail Database visualized the impact of all design decisions in quantified metrics and offered sustainable alternatives.

IMPACT

Equivalent to a

77%

reduction in CO2, compared to a standard campaign.

business-cases-optimization

BRIEFING

"[The campaign]* should be a reusable 365 campaign using greener materials with an expected long-term usage. This campaign should optimize the number of initiatives and help reduce production and shipments, for a greener future.“

APPROACH

Replacing all previously used materials with eco-friendly alternatives while guaranteeing the same premium quality.

Optimization

*Anonymized due to confidentiality: Campaign for a global sportswear brand.

Business Cases