Business Cases
Measurement & Optimization
Our hearts beat green
To measure and optimize the carbon footprint of a global leading sportswear brand, our Eco Retail Database visualized the impact of all design decisions in quantified metrics and offered sustainable alternatives.
IMPACT
Equivalent to a
77%
reduction in CO2, compared to a standard campaign.
BRIEFING
„[The campaign]* should be a reusable 365 campaign using greener materials with an expected long-term usage. This campaign should optimize the number of initiatives and help reduce production and shipments, for a greener future.“
APPROACH
Replacing all previously used materials with eco-friendly alternatives while guaranteeing the same premium quality.
*Anonymized due to confidentiality: Campaign for a global sportswear brand.
Business Cases
Lighting Technology
Last Mile