The end-of-life treatment of retail marketing campaigns is one of the central challenges in our business – finding ways to keep materials in the life cycle instead of discarding them. Many materials are designed to live for 30 years and longer while we use them on a temporary campaign runtime no longer than 8 weeks.

While the key initiative is to reduce the usage of plastic in general, it is possible to take immediate action. Chanel tasked us to ensure that all plastics used in their campaigns are returned into the resource cycle. Using our installation and logistic teams we returned all plastic into recycling – certified by the independent TÜV.