Nespresso

Strategy Consulting

Developing a long-term retail marketing strategy that aims at measurably reducing the CO2 emissions of Nespresso’s retail campaigns.

As part of this collaboration, we have already implemented the Green Campaign Cycle analyzing CO2 impacts of key decisions along the value cycle. campaign sustainability assessments and CO2 prototype comparisons for data-backed decision making, hosted a workshop between key stakeholders, and developed a common understanding for sustainability – an often overlooked key element in a successful sustainability strategy.

This partnership will also include working packages that will deliver education & inspiration of sustainability trends and best practices. a long-term material strategy, and improving campaign circularity through principles of reuse, upcycling and end-of-life solutions that have positive social impact.