green campaign cycle – end-of-life


“Everything must go somewhere.”
The nature of the retail marketing campaign business makes the principle of circularity a great challenge. However, implementing more circularity can have a great impact on the (carbon) footprint of campaigns.

Our sustainability experts together with external partners work together to deliver centralized and localized circular solutions that upcycle and repurpose materials.

In some cases simple solutions like disposal and recycling guidelines for stores can already have a great impact and help keep materials in the resource cycle.

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