KPI Measurement

All goals in sight

We make retail marketing measurable by calculating CO2 emissions along the value cycle. Using standardized methodologies (analog to PCF & LCA) based on the GHG Protocol, we measure the environmental impact of different project phases (raw material, manufacturing, distribution, usage & end-of-life) and make these insights available in a user-friendly dashboard for our project teams.

Our trusted partner DEKRA is a leading sustainability advisor and auditor. They verify our data and calculations, guaranteeing a standardized, reliable result.

“We are aware of our societal responsibility in the context of increasing global climate challenges. Our overarching goal, therefore, is to ensure the long-term success of a brand's sustainability goals by credibly delivering the means to make an impact.”

Peter Paul Ruchin

Head of Sustainability Services, DEKRA

Curious what your KPI dashboard could look like?

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